The challenge was to conceptualize and produce an advertisement/animation as a capstone project for a graduation course. The objective was to craft a piece that not only adheres to high standards of creativity and technical execution but also aligns with Google's innovative and dynamic brand image.
Drawing inspiration from an existing commercial by OddFellows studio for Google Passwords, I reimagined the concept for a recruitment narrative. The adaptation involved maintaining the original design's integrity across various scenes, with subtle enhancements to tailor the message towards Google's hiring initiative. A pivotal scene unfolds within the "world of Google," where a vibrant depiction of Google's work environment and culture invites viewers into the company's ecosystem, symbolized through its iconic logos.
The animation journey was meticulously crafted, blending 3D animation and compositing techniques to bring the envisioned world to life. The narrative is propelled by the compelling voiceover provided by Savanna Evans, enhancing the overall impact and engagement of the commercial.
The creation of the Google Hiring Commercial Ad was a key component of my academic curriculum at IAC Animation College, located in the vibrant city of Tel Aviv, Israel. This project served as a practical application of the comprehensive course focused on 3D modeling, animation, and rendering techniques, specifically utilizing Cinema 4D and the Redshift engine.
This project showcases a commercial ad created as part of my academic coursework, aimed at designing an engaging recruitment advertisement for Google.
